B.C. Proposes Law to Hold Vaping Companies Accountable for Deceptive Practices

The government of British Columbia is advancing a new legislative proposal aimed at regulating the vaping industry. The proposed Vaping Product Damages and Health Care Costs Recovery Act seeks to hold manufacturers and wholesalers accountable for practices that prioritize profit over public health. This law would empower the government to take legal action against companies that mislead consumers regarding the safety and effects of vaping products.

Niki Sharma, B.C.’s Attorney General, emphasized the importance of the legislation, stating, “Deceptive practices by vaping manufacturers are driving harmful behaviours, especially among youth, and placing growing pressure on our health-care and education systems.” Sharma reiterated the government’s commitment to ensuring that British Columbians are not burdened with the costs associated with corporate deception.

Legislative Context and Past Settlements

The proposed legislation comes in the wake of a significant settlement reached earlier this year involving a $32.5 billion agreement between Canada’s provinces and territories and major tobacco companies, including JTI-Macdonald Corp., Rothmans, Benson & Hedges, and Imperial Tobacco Canada Ltd.. This settlement concluded more than five years of negotiations and was part of a broader national lawsuit addressing health damages caused by tobacco products.

In addition to this new law, the B.C. Supreme Court has certified two class-action lawsuits against opioid manufacturers and the consultancy firm McKinsey for their roles in the opioid crisis. With these actions, the provincial government is intensifying its efforts to hold corporations accountable for their impact on public health.

Protecting Youth and Community Health

The proposed legislation aims to create a safer environment for youth. Lisa Beare, the Minister of Education and Child Care, highlighted the need for protective measures, stating, “Students need to be supported and safe, both in and out of school, so they can make informed decisions about their health.” Beare emphasized the goal of keeping vaping products and harmful substances away from young people, asserting that this legislation is a crucial step toward that objective.

In addition to regulating vaping products, the B.C. government is exploring potential legislation to address the dangers posed by per- and polyfluoroalkyl substances, commonly known as PFAs or “forever chemicals.” These substances are prevalent in various consumer products, including firefighting foams, food packaging, and medical devices, raising concerns about their long-term health effects.

The introduction of the Vaping Product Damages and Health Care Costs Recovery Act signals British Columbia’s proactive approach to health regulation. As the government seeks to enhance accountability within the vaping industry, it aims to safeguard public health and mitigate the adverse effects of corporate practices.