Technology
Atari Transforms Iconic Joystick into $125 Whiskey Decanter

Atari has unveiled a unique product that combines nostalgia with elegance: a whiskey decanter modeled after the iconic CX-10 joystick from the legendary 2600 game console. Priced at $125 USD, this decanter is designed for gamers who appreciate both fine spirits and their gaming roots.
The Atari 2600, which launched in 1977 and was retired in 1992, is often credited with popularizing video gaming. It introduced titles like Pac-Man, Space Invaders, and Frogger, shaping the landscape of the gaming industry. With many early players now in their forties, fifties, and beyond, the decanter serves as a tribute to a generation that grew up with the console.
Design Features and Specifications
The decanter stands at 19 cm (approximately 7.5 inches) tall and boasts a capacity of 750 ml (about 25 ounces). Its design mirrors the original joystick, which featured a cable connection to the console. The decanter includes a broad base and a slender neck, topped with a glass stopper for aeration, enhancing the experience of savoring fine whiskeys and scotches.
In addition to the decanter, the set includes two 300 ml glasses, each adorned with the Atari logo in white. Critics may note that the logo is painted rather than molded, but this detail does not diminish the overall appeal of the product. Completing the ensemble is a display tray featuring the production dates of the CX-10 joystick, 1977-1978, alongside Atari’s slogan, “Futuristic Since Forever.”
A Unique Market Appeal
This distinctive decanter appeals to a niche market of collectors and gamers who value both aesthetics and sentimentality. By transforming a beloved gaming accessory into a stylish home bar addition, Atari taps into a sense of nostalgia while offering something fresh.
As the gaming industry continues to evolve, products like the Atari decanter highlight the enduring legacy of classic consoles. This offering not only commemorates the past but also invites a new generation of enthusiasts to appreciate the intersection of gaming culture and refined living.
Atari’s decision to create this whiskey decanter showcases the company’s ability to innovate while honoring its heritage, making it a perfect gift for both seasoned gamers and whiskey connoisseurs alike.
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