Cards Against Humanity’s New Edition Highlights Manufacturing Challenges

Cards Against Humanity (CAH) has launched a new edition titled “Cards Against Humanity Explains the Joke,” which replaces traditional gameplay rules with explanatory notes for each card. This distinct shift allows CAH to classify the project as “informational material,” thereby circumventing import tariffs. Profits from this limited edition will be donated to the American Library Association to combat censorship. While this initiative cleverly addresses political concerns, it raises an important question: Why does CAH not print its game in the United States?

Complexities of Domestic Production

The board game industry is grappling with the complexities of local manufacturing. Many designers desire to collaborate with US-based manufacturers, yet logistical and financial challenges often hinder this goal. Modern board games, including CAH, can involve a multitude of components such as custom-shaped pieces, printed cards, and specialized packaging. As a result, most manufacturers capable of producing these intricate designs are situated in China or central Europe, particularly in Germany, Poland, and the Czech Republic.

Earlier this year, game designers Jamey Stegmaier and Meredith Placko shared their experiences in seeking US production options. Stegmaier, known for popular titles like Scythe and Wingspan, noted that he received a quote of $10 for a standard empty box from a US manufacturer. In contrast, the total cost for producing a complete game in China was comparable.

Placko, the CEO of Steve Jackson Games, which produces Munchkin, echoed similar sentiments. “The infrastructure to support full-scale board game production doesn’t meaningfully exist here yet,” she stated. Despite the desire to manufacture locally, the necessary equipment and skilled labor remain elusive.

Challenges with US Manufacturing

While printing card games in the US is technically feasible, CAH has encountered significant downsides. A company spokesperson revealed that previous attempts to diversify suppliers by working with a US factory resulted in costs that were “twice as expensive, three times slower, and much lower quality.” Approximately 20 percent of games produced had to be deemed unsellable due to production errors.

Although CAH could print cards domestically, the company produces a variety of products that require a single manufacturer capable of meeting all their needs. For instance, newer games like Head Trip incorporate wooden tokens and specialized boards, while another title, Tales, includes a bound book and multiple matchboxes of prompts.

Ultimately, CAH’s production decisions are not solely based on cost. The company has maintained a strong relationship with their Chinese manufacturer since 2010. “They do great work, we like them, and we feel a moral obligation to stand by them through political changes,” the spokesperson explained.

For those interested in producing their own version of Cards Against Humanity, the game files are available for free download, allowing individuals to print it themselves—though it is worth noting that the content may be considered vulgar.

While board and card games may not dominate the US economy, examining the intricacies of game production sheds light on broader issues of globalization and manufacturing. The challenges faced by companies like CAH serve as a reminder of the complexities behind seemingly simple products.