Samsung Internet Launches Beta for Windows, Competes in AI Browsing

Samsung has officially launched a beta version of its Samsung Internet browser for Windows users in the United States and South Korea, marking the company’s entry into the competitive browser market. This move aims to enhance the interconnected experience of its existing Galaxy ecosystem, which includes smartphones, tablets, and now desktop devices.

Enhancing the User Experience

The introduction of Samsung Internet on Windows is part of the company’s broader strategy to establish a cohesive browsing experience that leverages artificial intelligence (AI). By controlling the user experience on PCs, Samsung seeks to compete with other tech giants who have already integrated advanced AI features into their browsers. Notable competitors include Microsoft Edge with its Copilot experience, OpenAI’s upcoming Atlas AI browser, and the anticipated AI enhancements to Google Chrome.

Initially, Samsung’s focus for this desktop browser will be on cross-platform functionality. The browser supports the synchronization of essential data such as browsing history, bookmarks, and login credentials through Samsung Pass. This feature is designed to facilitate seamless transitions for users who frequently switch between their mobile devices and PCs, mirroring the integration found within other major tech ecosystems.

AI Features and Privacy Measures

While deeper AI integration is planned for future updates, the current beta version includes several key AI-driven functionalities. One notable feature is Browsing Assist, powered by Galaxy AI, which offers webpage summaries and translation capabilities. This tool aims to help users manage information overload, a critical need in today’s digital landscape.

Samsung has also prioritized user privacy in the new browser. Maintaining the security measures from its mobile version, the desktop browser incorporates Smart Anti-Tracking to block third-party cookies. Additionally, users will benefit from a Privacy Dashboard that allows them to manage their security settings effectively.

The beta release of Samsung Internet is currently available for Windows 10 and Windows 11 users, although access is limited to the US and South Korea at this time. As the beta program progresses, Samsung aims to refine its offerings and enhance the overall user experience, solidifying its place in the evolving browser market.