Tim Cook Reveals Progress on Next-Gen Siri Ahead of Launch

During a recent investor call, Apple CEO Tim Cook announced that the company is “making good progress” on the development of its next-generation virtual assistant, Siri. This update comes as part of the company’s strategy to enhance its AI capabilities, with expectations for a launch in 2024.

Cook expressed enthusiasm about a more personalized Siri experience, stating, “We’re also excited for a more personalized Siri. We’re making good progress on it, and as we’ve shared, we expect to release it next year.” This statement aligns with a similar sentiment he shared during the previous quarter’s earnings call, though this time he pinpointed a more concrete timeline for the anticipated release.

Reports indicate that the next-gen Siri will debut alongside iOS 26.4. While The Verge supports this timeline, Bloomberg has suggested potential discrepancies regarding the launch date and features. The upgraded Siri is expected to leverage advanced AI technology to provide a more tailored user experience. This includes improved contextual awareness, enabling Siri to remember past interactions and effectively integrate with various applications.

Apple initially showcased its enhanced Siri at the Worldwide Developers Conference (WWDC) in 2024. Since then, the company has faced challenges in bringing this product to market. Notably, in March 2025, Apple officially announced a delay in the release of the updated Siri.

Additionally, the company is currently navigating legal challenges in both Canada and the United States, where it faces lawsuits alleging misleading claims about Siri’s capabilities. These issues underline the importance of delivering a reliable product that meets consumer expectations.

As Apple continues its efforts to refine Siri, the focus on personalization and intelligent interaction reflects broader trends in the technology sector, emphasizing the growing demand for smart, intuitive digital assistants. The next steps in this development will be closely monitored by industry analysts and consumers alike, eager to see how Apple’s innovations unfold in the competitive landscape of AI-driven technology.