Rare 1938 Steyr Roadster Wins Best in Show at Cobble Beach

A rare 1938 Steyr two-seat roadster was awarded the prestigious title of Best in Show at the 2025 Cobble Beach Concours d’Elegance on September 14, 2025. The event took place along the scenic shores of Georgian Bay, near Owen Sound, Ontario. This particular model is one of only three known to exist, making its recognition all the more significant.

The vehicle’s chassis was meticulously constructed in Austria, while the bodywork was crafted by Glaser in Germany. Initially serving as a factory demonstrator, this Steyr made a notable appearance at the 1938 Berlin Motor Show. Its design exhibits striking art deco styling and incorporates technology that was remarkably advanced for its time.

Significance of the Award

Winning the Best in Show title at such a prestigious event highlights the Steyr’s unique place in automotive history. The Cobble Beach Concours d’Elegance is renowned for showcasing rare and exceptional vehicles, attracting collectors and enthusiasts from around the globe. This year’s event featured a diverse array of cars, but the Steyr stood out for its historical significance and aesthetic appeal.

The roadster’s detailed craftsmanship and innovative features were key factors in its selection. Judges evaluated vehicles based on authenticity, elegance, and overall presentation, and the Steyr excelled in all categories. The recognition serves not only as an accolade for the car but also emphasizes the enduring legacy of classic automobiles.

A Celebration of Automotive Excellence

The Cobble Beach Concours d’Elegance is an annual event that celebrates automotive heritage, drawing numerous participants and spectators. It aims to promote appreciation for classic cars while supporting local charities. This year’s event continued that tradition, providing a platform for car enthusiasts to share their passion and knowledge.

As the automotive community reflects on this year’s winners, the 1938 Steyr roadster’s triumph is a reminder of the artistry and engineering that defined an era. Its recognition at the Concours not only honors its history but also inspires future generations to cherish and preserve remarkable vehicles from the past.

The event concluded successfully, with participants eagerly anticipating next year’s gathering, which promises to showcase even more extraordinary automobiles.