Evercore Boosts Apple Price Target to $330 Amid iPhone 17 Surge

Investment firm Evercore has raised its price target for Apple to $330, driven by strong demand for the recently launched iPhone 17 family. This marks a continuation of the firm’s upward revisions, having previously increased its target twice in September 2025, first from $250 to $290 and later to $300 in October. Each adjustment reflected the positive reception of the new iPhone models and the iPhone Air.

In December 2025, Evercore’s target was further increased to $325 based on expectations that an enhanced version of Siri would contribute to sales growth in 2026. Most recently, in a note to investors seen by AppleInsider, Evercore highlighted the continuing strong demand for iPhones, prompting the latest revision in its target price.

Analysts Align with Positive Forecasts

Other analysts are also adjusting their projections, with JP Morgan raising its price target for Apple to $305. Historically, Apple’s stock has experienced declines following earnings calls, regardless of performance. However, this time, shares rose as the company reported that its September quarter results were less impacted by tariffs than anticipated. Notably, while iPhone revenues decreased, the performance of Apple’s Services segment helped mitigate the overall impact.

Expectations for the upcoming December quarter are high, with Evercore estimating earnings of $140.5 billion, surpassing the average forecast of $137.3 billion. The firm anticipates that demand will remain robust across major markets, including the United States, India, and China. However, a slight decline in sales is expected in Europe.

Market Trends and Future Implications

Evercore’s analysis indicates that consumer interest has primarily focused on higher-end models like the iPhone 17 Pro Max. This trend aligns with previous years, although there is a historical pattern of shifting consumer preference toward non-Pro models after the start of each year.

Additionally, Evercore noted a potential rise in RAM costs in 2026, which could impact production expenses. Nevertheless, the firm believes that Apple is shielded from immediate cost pressures due to existing long-term agreements with suppliers.

Despite a challenging start to 2026, with Apple stock opening at $271.01 and a 6.5% decline since December 1, there has been a slight uptick of approximately $0.50 in recent trading. Overall, the market remains optimistic about Apple’s performance as the holiday season approaches, with expectations that the December quarter will yield the company’s strongest results to date.