Samsung TV Plus Surpasses 100 Million Users, Shows Strong Growth

Samsung TV Plus has achieved a significant milestone, surpassing 100 million monthly active users. This achievement positions the free streaming service among the most widely used applications on smart TVs and smartphones. The growth in user engagement reflects a broader trend in the media landscape, as viewers increasingly seek alternatives to traditional paid subscription services.

Record Growth and User Retention

According to an official announcement from Samsung, the total streaming hours on TV Plus have increased by 25 percent year over year. In practical terms, this means that users are watching more content—an average of five episodes instead of four. Retention rates are also noteworthy, with 92 percent of viewers remaining active after three months of use. This level of retention is particularly impressive in a market characterized by frequent platform switching among consumers.

Samsung attributes much of this growth to the service’s widespread distribution. Samsung TV Plus is preinstalled on most Samsung TVs and Galaxy devices, making it easily accessible to new viewers. Additionally, the service is available on tablets, smart monitors, Galaxy XR devices, and even Family Hub refrigerators. With access to over 4,300 free channels across 30 countries, users can enjoy a diverse range of programming, from news and sports to entertainment.

Enhancing User Experience

To further boost user engagement, Samsung is expanding the TV Plus platform beyond passive viewing experiences. Upcoming features will include support for live streaming and interactive tools. A recent example is the live fan vote feature introduced during a streamed Jonas Brothers concert series, allowing viewers to select songs using their TV remotes. Samsung reported that more than 13 percent of connected TV viewers participated in this interactive voting experience.

The success of Samsung TV Plus underscores a growing demand for free ad-supported streaming television (FAST) models, particularly as consumers face rising subscription costs across various platforms. By reaching over 100 million active users, Samsung TV Plus demonstrates that even a free streaming service can capture user interest by offering extensive content, seamless accessibility, and innovative features.

This milestone not only highlights Samsung’s commitment to enhancing its streaming service but also reflects a shift in consumer behavior towards more flexible and cost-effective viewing options. The evolution of Samsung TV Plus will likely continue to attract viewers looking for quality content without the financial burden of traditional subscriptions.