Cinnabon Employee Fired After Racist Rant Caught on Video

A Cinnabon employee in Ashwaubenon, Wisconsin, was terminated following the release of a video that went viral, depicting her engaging in a racist tirade against customers. The incident, which occurred on December 6, 2025, has drawn widespread condemnation and raised significant concerns regarding workplace discrimination.

The video, shared on TikTok, shows a white female employee using a racist slur while verbally attacking two customers, who were identified as a couple from Somalia. During the heated exchange, she explicitly stated, “I am racist,” and directed offensive gestures at the couple, instructing them to leave the store in an expletive-filled outburst.

Response from Cinnabon and the Community

Cinnabon quickly responded to the incident, describing the video as “disturbing.” In a statement posted on social media, the company emphasized that such behavior is not tolerated, stating, “The former employee was immediately terminated by the franchise owner. Their actions do not reflect our values or the welcoming experience every guest deserves.”

The video was recorded by a TikTok user who reported that the exchange was sparked by her request for additional caramel on her order. She began filming when the employee began to mock her hijab and lash out at her and her husband. This incident has since prompted a GoFundMe campaign to support the couple, which described them as a “black Somali Muslim couple” who have been “traumatized” by the experience.

Community Reaction and Support for the Employee

In the aftermath of the incident, reactions have been polarized. While many have expressed outrage over the employee’s remarks, a GiveSendGo page was reportedly established to support her, raising thousands of dollars before it was taken down. Critics have argued that the situation reflects broader societal issues of racism and discrimination.

The incident has sparked discussions about the treatment of individuals from diverse backgrounds in public spaces. As communities continue to respond to instances of racial intolerance, this event serves as a reminder of the ongoing challenges faced by marginalized groups.

The fallout from this incident highlights the vital role of corporate responsibility in addressing workplace conduct and ensuring a respectful environment for all customers. Cinnabon’s swift action to terminate the employee illustrates a commitment to maintaining an inclusive atmosphere, signaling that such behavior will not be accepted in their establishments.